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How every metric on the platform is measured, scored and alerted on.
GEO score methodologyHow we compute your AI visibility score across four weighted pillars: Visibility, Sentiment, Citation Rate, and Position.Attribution reconciliationHow we connect AI platform citations to real traffic in Google Analytics, and what the attribution confidence scores mean.Page staleness and content freshnessHow we score page decay from publication age, Search Console impressions, and AI citation trends, what each tier means, and how the weekly digest works.Brand sentiment monitoringHow we classify sentiment across five aspects (quality, price, trust, support, ethics), cluster themes, and trigger alerts.Brand lift indexHow we measure statistically significant movement in brand visibility and separate genuine shifts from day-to-day noise.