Documentation
Help Centre
Transparent methodology guides for every metric on the platform. Understand exactly how we measure, score, and alert.
GEO Score Methodology
CoreHow we compute your AI visibility score across four weighted pillars: Visibility, Sentiment, Citation Rate, and Position.
Attribution Reconciliation
F1How we connect AI platform citations to real traffic in Google Analytics, and what the attribution confidence scores mean.
Page Staleness & Content Freshness
F2How we score content freshness using page age, GSC impression trends, and AI citability signals, plus how the weekly digest works.
Brand Sentiment Monitoring
F3How we classify sentiment across five aspects (quality, price, trust, support, ethics), cluster themes, and trigger alerts.
Brand Lift Index
F4How we measure statistically significant movement in brand visibility using Wilson intervals, EWMA smoothing, and CUSUM change detection.