Transparency & Trust
GEO Score Methodology
A clear, data-driven framework for measuring how your brand performs in AI-generated search results across every major platform.
What is Generative Engine Optimization?
Generative Engine Optimization (GEO) is the practice of ensuring your brand, products, and content are accurately and favorably represented in AI-generated responses. As consumers increasingly turn to ChatGPT, Perplexity, Gemini, and other AI tools for answers, the brands that appear in those responses capture attention and trust.
The ClickedOn GEO Score quantifies your AI search presence on a 0–10 scale, combining four weighted pillars into a single actionable metric. Unlike traditional SEO rankings, the GEO Score measures how AI systems perceive and present your brand, giving you a clear target for improvement.
Full methodology for signed-in users
The complete GEO Score methodology — including the statistical machinery, weightings, and detection thresholds — is available to ClickedOn clients and team members.
Sign in to viewScore Scale
The GEO Score runs from 0.0 to 10.0. Here is what each tier means for your brand.
Excellent
8.0 - 10.0Your brand is consistently visible across AI platforms with strong positive sentiment and frequent citations.
Good
7.0 - 7.9Your brand appears regularly in AI responses with generally positive framing and occasional citations.
Fair
5.0 - 6.9Your brand has moderate visibility but there is room to improve sentiment, citations, or positioning.
Improving
3.0 - 4.9Your brand is starting to appear in AI responses. Focus on content authority and structured data.
Getting Started
0.0 - 2.9Your brand has limited AI visibility. Our recommendations will help you build a foundation for growth.
Platform Coverage
We monitor the AI platforms that matter most to your audience. As new platforms gain traction, we add them to our coverage set.
ChatGPT
OpenAI
The most widely used conversational AI platform globally.
Perplexity
Perplexity AI
AI-native search engine with real-time web access and citations.
Gemini
Google's AI integrated into Search, providing AI Overviews.
Claude
Anthropic
Conversational AI known for nuanced, detailed responses.
Frequently Asked Questions
How often is the GEO score updated?
GEO scores are recalculated daily based on fresh data from our monitoring pipeline. You can also trigger a manual refresh from your dashboard at any time.
Can I customize which prompts are tracked?
Yes. You can add custom prompts that reflect your specific industry, competitors, and use cases. Our system also suggests high-impact prompts based on your business category.
How do you handle AI platform changes?
AI platforms evolve rapidly. Our engineering team monitors platform updates and adjusts our data collection methods accordingly. Methodology changes are documented and scores are recalibrated to ensure consistency.
Is the GEO score comparable across industries?
The GEO score is most meaningful when compared within your industry vertical and competitive set. A score of 7.0 in a highly competitive market like insurance may represent a stronger position than 8.0 in a niche with fewer AI mentions overall.
What data sources do you use?
We query AI platforms directly with industry-relevant prompts and analyze the responses programmatically. We also integrate with Google Search Console and Google Analytics to correlate AI visibility with real traffic and conversion data.
How is this different from traditional SEO?
Traditional SEO optimizes for search engine result pages (SERPs). GEO optimizes for AI-generated answers. The ranking factors are fundamentally different: AI platforms prioritize authoritative, well-structured content that can be cited and synthesized, rather than keyword density or backlink profiles.
Start tracking your GEO score
Get a clear picture of how your brand performs across AI search platforms. Set up takes less than five minutes.
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