Brand lift index
Brand visibility movement with confidence intervals, so you know a real shift from random variation.
What it measures
The brand lift index answers a deceptively simple question: is your brand becoming more or less visible in AI-generated responses, and is that change real or just noise?
Weekly or fortnightly, we probe a curated corpus of prompts across LLM platforms and measure how often your brand is cited. Raw citation rates then pass through three layers of statistical rigour: Wilson confidence intervals for precision, EWMA smoothing for trend clarity, and CUSUM change detection for alert reliability.
Full methodology for signed-in users
The complete Brand Lift Index methodology, including the statistical machinery, weightings and detection thresholds, is available to ClickedOn clients and team members.
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