Brand Lift Index

Quantify brand visibility movement with confidence intervals. Know when a shift is statistically significant versus random variation.

What it measures

The Brand Lift Index answers a deceptively simple question: is your brand becoming more or less visible in AI-generated responses, and is that change real or just noise?

Weekly (or biweekly), the system probes a curated corpus of prompts across LLM platforms and measures how often your brand is cited. Raw citation rates are then processed through three layers of statistical rigour — Wilson confidence intervals for precision, EWMA smoothing for trend clarity, and CUSUM change detection for alert reliability.

Full methodology for signed-in users

The complete Brand Lift Index methodology — including the statistical machinery, weightings, and detection thresholds — is available to ClickedOn clients and team members.