Attribution reconciliation
How many visits each AI platform drives to your pages, and how confident we are in the link.
What it measures
When AI platforms cite your pages in their responses, does that actually translate into real traffic? Attribution reconciliation answers that by connecting two data streams: the URLs cited in LLM responses, and the page-level traffic from your Google Analytics 4 account.
Each page receives a confidence score from 0 to 100, showing how strongly the evidence supports AI-driven attribution.
Full methodology for signed-in users
The complete Attribution Reconciliation methodology, including the statistical machinery, weightings and detection thresholds, is available to ClickedOn clients and team members.
Sign in to viewData sources
AI citation data
URLs extracted from LLM responses to your tracked prompts. Normalised to page paths and deduplicated.
Google Analytics 4
Page-level sessions by default channel group. Requires an active GA4 connection in your organisation settings.
Google Search Console
Query-level click and impression data used for branded query detection. Pages where branded searches dominate have their attribution confidence adjusted downward.