Page Staleness & Content Freshness
Never miss a page that is losing search visibility due to age. Automatic weekly digests identify which pages need updates.
What it measures
Content freshness directly impacts search rankings and AI citability. Google favours recently updated content for time-sensitive queries, and LLM platforms are more likely to cite pages with current information. The Page Staleness module monitors your key pages and scores their freshness on a 0–100 scale.
The score combines up to three independent signals — page age, GSC impression trends, and AI citation trends — into a single composite. Each available signal contributes to the composite. The final score determines the page’s tier: Fresh, Ageing, At Risk, or Stale.
Full methodology for signed-in users
The complete Page Staleness methodology — including the statistical machinery, weightings, and detection thresholds — is available to ClickedOn clients and team members.
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