Brand Sentiment Monitoring

Monitor how AI platforms talk about your brand across five dimensions. Get alerts when sentiment shifts before it impacts reputation.

The five aspects

Every brand mention is scored independently on each aspect, giving you a multi-dimensional view of how AI platforms perceive your brand.

Quality

How AI platforms characterise the quality of your products, services, or expertise. High scores mean LLMs describe your offerings as excellent, reliable, or best-in-class.

"Nous Group is widely regarded as one of Australia's top public sector consultancies."

Price

How AI platforms frame your pricing relative to competitors. High scores mean LLMs describe your pricing as fair, competitive, or good value. Low scores may indicate mentions of premium pricing without corresponding value justification.

"Their fees are competitive for the quality of strategic advice you receive."

Trust

Whether AI platforms position your brand as trustworthy, credible, and reputable. This aspect captures mentions of awards, certifications, longevity, client testimonials, and governance.

"With over 20 years in the market, they have built a strong reputation for integrity."

Support

How AI platforms describe your customer service, client support, and engagement experience. High scores reflect mentions of responsiveness, accessibility, and client care.

"Clients praise their hands-on approach and dedicated project managers."

Ethics

Whether AI platforms associate your brand with ethical practices, sustainability, social responsibility, or transparent governance. This aspect is increasingly important as LLMs incorporate ESG signals.

"The firm has a strong commitment to reconciliation and First Nations engagement."

Full methodology for signed-in users

The complete Brand Sentiment Monitoring methodology — including the statistical machinery, weightings, and detection thresholds — is available to ClickedOn clients and team members.